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Shippers Supplies Interview

By Interviewer at 06/08/09 13:50
Name of your website?

Shippers Supplies

Your name?

Starr Gelbhaar

Your Location (city, etc)

Bellville, OH 44813

Please give us a short summary of your website?

Supplier of Ratchet Tie Down Straps, Load Bars & Shipping Supplies Manufacturer and Specialty Products to assist you in moving or relocation.

What inspired you to launch your own website?

To expand our business beyond just the local market.

When did you launch your first website, and what was it?

3 years ago,this one.

How did you decide on a name for your website?

It pretty much named itself.

What makes your website different from other, similar offerings?

Our Products are of higher quality and more reasonably priced.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

We will be keeping it.

How does your investment of time and money balance against your success?

I find the two are directly correlated, the more time and money we invest, the greater our return is.

If you had an unlimited development budget for development, how would you change your site?

I would expand the business to shipperssupplies West, North, and South and start advertising on television.

If your site got really big, really quickly, would you be able to keep up with the demand?

Absolutely!

What unexpected costs and headaches have you had to deal with?

Launching the Internet Marketing Campaign.

What has been your biggest challenge?

Finding the quality of employee we demand to keep our service at the level we strive to maintain.

What method has been most successful for promoting your website?

Search Engine Optimization through SEO.com

How has running your website differed from your expectations?

We were fairly inexperienced with internet marketing and website issues prior to this business. We thought 'If we build it, they will come.' but werent prepared for the fact that just having an internet site in no way constitutes having a strong internet presence and identity.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

I have no plans on stopping the site or business, it will remain in the family.

Whats the best part of running your own business?

The freedom to spend quality time with my family.

What is your website address?

Shippers Supplies

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